Interactive Investor General Information
interactive investor is an award-winning investment platform that puts you in control of your financial future. We’ve been helping investors for over 25 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £59 billion and over 400,000 customers.
interactive investor is an online investment service in the United Kingdom, founded in 1995. It provides financial information, as well as investment tools. It is the UK's biggest flat-fee investment platform, with £55 billion of assets under administration, over 400,000 customers and more than one million users. The group is based in Manchester, with offices in London and Leeds.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 40,000 UK and international investment options, including shares, funds, trusts and ETFs. We also bring you impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.
Our principles
We have a clear set of guiding principles that define how we do business and look after our customers.
- Investing should be simple and open to all. We want to help you control your financial future, and if we succeed in helping you, ii will thrive.
- We are straightforward, honest and open. With our customers and each other.
- We believe in transparent, fair fees, and we lead the campaign against the opaque and complex charges levied by others in the financial industry.
- We provide the support, intelligence, and investment choice to help our customers make better financial decisions.
- We use simple language. We set and keep promises. And we give all that we can for our customers, and for each other.
Corporate sustainability
We exist to give people the opportunity to invest for the future they want, and we believe it is important to do this in a way that is sustainable for our stakeholders and the environment. For us, corporate sustainability is about acting ethically and incorporating sustainable practices across our business to ensure our long-term success. It means all engagement with our customers, our colleagues, the environment and society at large is managed in such a way that everyone can benefit.
At ii, our corporate sustainability strategy is focussed around three key themes: retail investors, our people and our environment.
Be up to £44k better off
Research shows you could be better off by up to £44k over 30 years of investing in an ii ISA and Trading Account due to our low, flat fees. This is just for illustration if all other factors were the same. The advantage of lower fees over time means that you could be significantly better off in the long run. And by holding multiple accounts with ii for the same low fee, you can save even more. By how much will always depend on your personal circumstances. More about our analysis
Transfer your ISA and Trading Accounts to ii and keep more of your money.
